Thailand was the largest supplier to the main importing countries.
What this market covers
Tea based drink with tapioca pearls or other chewy toppings, served cold and sweet. Young consumers buy it from specialist shops and chains.
Typical segments
- Milk tea
- Fruit tea
- Tapioca pearls and toppings
- Ready to drink bubble tea
Top importing countries
Customs import value under HS 190300 in each country's latest reported year (in brackets), USD million.
GCC and Africa
Import value by country group, latest reported year per country, USD million.
Source: UN Comtrade
Why this market is moving now
- Import value for the 11 countries reporting every year rose 92% from 2020 to 2025.
- EU exports of the matching CN code to the region fell 25% from 2020 to 2025.
- Demand is concentrated: one country took a large share of the region's reported imports.
About the data
Figures are customs import values (CIF, US dollars) that 19 countries reported to UN Comtrade for HS code 190300 (Tapioca and substitutes therefor prepared from starch, in the form of flakes, grains,). Each country's latest reported year is used: Algeria 2024, Bahrain 2024, Cote d'Ivoire 2025, Egypt 2025, Ethiopia 2022, Ghana 2025, Israel 2025, Jordan 2024, Kenya 2025, Kuwait 2025, Morocco 2025, Nigeria 2025, Oman 2025, Qatar 2024, Saudi Arabia 2025, South Africa 2025, Tanzania 2025, Tunisia 2023, United Arab Emirates 2023.
South Africa reports import values FOB (free on board) rather than CIF.
Supplier figures add up the partner breakdown that the largest importing countries reported for their latest year. Partner areas that the reporters did not specify are left out of the list.
EU export figures are Eurostat Comext values in euros for CN code 19030000 (Tapioca and substitutes therefor prepared from starch, in the form of flakes, grains,), the code used on the EU page for this market. Shares, changes and per-kilogram values are calculated from these figures. No figure on this page is a forecast.
Key figures
Each figure names the source it came from. Open the source list below to read the quoted line.
| Figure | Value | Year | Source |
|---|---|---|---|
| Customs data from 19 Middle East and Africa countries shows imports of $17.1 million under HS code 190300 (Tapioca and substitutes therefor prepared from starch, in the form of flakes, grains,) in their latest year with data (2025 for 12 countries, 2024 for 4, 2023 for 2 and 2022 for 1). | 17.1 USD million | 2025 | UN Comtrade |
| Imports under HS 190300 by the 11 countries that reported every year from 2020 to 2025 were up 92% in 2025 compared with 2020, from $7.1 million to $13.6 million, calculated from UN Comtrade values. | +92 % since 2020 | 2025 | UN Comtrade |
| Saudi Arabia was the largest importer among the countries covered, with $8.2 million in 2025, or 48% of the total. | 8.2 USD million | 2025 | UN Comtrade |
| The United Arab Emirates followed with $2.7 million in 2023. | 2.7 USD million | 2023 | UN Comtrade |
| The six GCC (Gulf Cooperation Council) countries accounted for $12.0 million, or 70% of the total, in their latest reported years. | 12.0 USD million | 2025 | UN Comtrade |
| The 11 African countries with data accounted for $4.5 million, or 27% of the total. | 4.5 USD million | 2025 | UN Comtrade |
| Thailand was the largest supplier to the 4 largest importing countries in the region, which took 86% of its reported imports, with $6.5 million, or 45% of their imports under HS 190300 (partner data for each country's latest year). | 6.5 USD million | 2025 | UN Comtrade |
| The average import value under HS 190300 was $0.49 per kilogram across the 19 countries that reported net weight, calculated from UN Comtrade value and weight. | 0.49 USD per kg | 2025 | UN Comtrade |
| EU exports of CN 19030000 (Tapioca and substitutes therefor prepared from starch, in the form of flakes, grains,) to the 7 Middle East and Africa countries covered were worth €7 thousand in 2025. | 7 EUR thousand | 2025 | Eurostat |
| EU exports of CN 19030000 to these countries were down 25% in 2025 compared with 2020, when they were €9 thousand, calculated from Eurostat values. | -25 % since 2020 | 2025 | Eurostat |
| Jordan was the largest of these destinations for EU exports of CN 19030000 in 2025, at €2 thousand. | 2 EUR thousand | 2025 | Eurostat |
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- UN Comtrade: UN Comtrade database, annual imports by HS code (public preview API) (2026-11-06)
Quoted lines
- Figure 1
cmdCode=190300 flowCode=M partnerCode=0 primaryValue: ARE2023=2726708; BHR2024=160314; CIV2025=4410; DZA2024=48572; EGY2025=246135; ETH2022=154; GHA2025=220339; ISR2025=496000; JOR2024=37753; KEN2025=13138; KWT2025=289029; MAR2025=271692; NGA2025=2314878; OMN2025=349631; QAT2024=259099; SAU2025=8210765; TUN2023=40; TZA2025=3069; ZAF2025=1399693; sum=17051418 (shown as 17.1 USD million)
- Figure 2
cmdCode 190300, flowCode M, partnerCode 0, sum of primaryValue for CIV EGY ISR KEN KWT MAR NGA OMN SAU TZA ZAF: 2020 = 7098128; 2025 = 13598439; change +92%
- Figure 3
reporterCode 682, period 2025, cmdCode 190300, flowCode M, partnerCode 0, primaryValue 8210765; share of 17051418 = 48%
- Figure 5
cmdCode 190300, flowCode M, partnerCode 0, sum of primaryValue for ARE BHR KWT OMN QAT SAU = 11995546; share 70% (shown as 12.0 USD million)
- Figure 6
cmdCode 190300, flowCode M, partnerCode 0, sum of primaryValue for CIV DZA EGY ETH GHA KEN MAR NGA TUN TZA ZAF = 4522119; share 27%
- Figure 8
cmdCode 190300, flowCode M, partnerCode 0, sum of primaryValue 17051418 / sum of netWgt 34736556 kg = 0.49 USD per kg
- Figure 1
- UN Comtrade: UN Comtrade database, annual imports by HS code (public preview API) (2026-11-06)
Quoted lines
- Figure 4
reporterCode 784, period 2023, cmdCode 190300, flowCode M, partnerCode 0, primaryValue 2726708
- Figure 4
- UN Comtrade: UN Comtrade database, annual imports by HS code (public preview API) (2026-11-06)
Quoted lines
- Figure 7
cmdCode 190300, flowCode M, partnerCode 764, primaryValue summed over reporters = 6544509; world 14652044; share 45%
- Figure 7
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-06)
Quoted lines
- Figure 9
DS-045409, reporter EU27_2020, product 19030000, flow export, VALUE_IN_EUROS, 2025: AE=2083; BH=115; CI=268; JO=2096; MA=716; SA=736; ZA=726; sum 6740
- Figure 10
DS-045409, reporter EU27_2020, product 19030000, flow export, VALUE_IN_EUROS, sum over the same partners: 2020 = 9044; 2025 = 6740; change -25%
- Figure 11
DS-045409, reporter EU27_2020, product 19030000, partner JO, flow export, 2025, VALUE_IN_EUROS 2096
- Figure 9
Buyers and suppliers
Who buys
- Tea shop chains
- Consumers
- Cafes
Large suppliers to the countries covered
What the full report covers
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the Middle East and Africa market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
Included with the full report
- PDF report, 40 to 60 pages
- Excel data pack
- Ready-to-use charts
- Method note and assumptions
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Frequently asked questions
How big is the Middle East and Africa bubble tea market?
There is no single official market total. Customs data reported to UN Comtrade shows imports of $17.1 million under HS code 190300 by 19 countries in the region, using the latest year each one reported.
Which Middle East and Africa countries import the most bubble tea?
Saudi Arabia was the largest importer, followed by the United Arab Emirates and Nigeria.
Where does the Middle East and Africa import bubble tea from?
Thailand was the largest supplier to the largest importing countries in the region. Other large suppliers included Indonesia, China and Pakistan.
How do GCC and African imports of bubble tea compare?
The GCC countries with data took $12.0 million, or 70% of the total, and the African countries with data took $4.5 million, or 27%, each in its latest reported year.
How much bubble tea does the EU export to the Middle East and Africa?
Eurostat shows EU exports of CN 19030000 to the countries covered of €7 thousand in 2025. Jordan was the largest destination.
What is the average import price of bubble tea in the Middle East and Africa?
Dividing UN Comtrade import value by net weight gives about $0.49 per kilogram for HS 190300, across the countries that reported weight.
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