Stratum Market Research
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Independent research desk, founded August 2015

Market research, built to your brief.

We research and size markets in the United States, Europe, and the Middle East and Africa. Start from a published report, or ask us to build one for the market you are looking at.

PopularUS Data Center PowerUS GLP-1 Obesity DrugEU E-InvoicingUS Robotaxi

In research since August 2015: 11 years 3 months

Market modelIllustrative
Illustrative market model: three segments growing from 2021 to 2030, with a widening forecast range050100150200250Index, 2021 = 100HistoryForecast2021202420272030
  • Core
  • Adjacent
  • Emerging
  • Low and high case
Top-downSector spend, narrowed to the market
Bottom-upBuyers, usage and price per unit
Segment mixShare of the market by segment

How we work

From your question to a finished report

Every project follows the same four stages, whether it starts from a published report or a blank page.

  1. Step 1

    Brief

    You tell us the market, the region and the decision the research has to support.

  2. Step 2

    Research

    Analysts gather the data from agencies, filings and industry contacts, and check it.

  3. Step 3

    Model

    We size the market two ways and build a five-year outlook with written assumptions.

  4. Step 4

    Deliver

    You receive the report, the workbook and the model, with time to ask questions.

Method

Sizing a market two ways

We build each market from the top down and from the bottom up, then compare the two before we publish a number.

Top-down

Start from total spend in the sector and narrow it to the part this market can address.

Total sector spend
Addressable share
Market

Bottom-up

Count buyers or installed units, then apply adoption, usage and price per unit.

Buyers or installed base
With adoption and usage
Market
One market estimateWe reconcile both views into a single range and explain any gap between them in the report.

Inside a report

What the full report contains

The full report is written to be lifted into a board paper or an investment memo, and the workbook behind the charts comes with it.

  • The sizing model, with assumptions you can change
  • A five-year outlook with the drivers written out
  • Profiles of the main companies in the market
  • The data pack: an Excel workbook with every figure
Illustration of a report page with its five main parts numbered12345
  1. 1

    Executive summary

    The answer on two pages: size, growth and what drives it.

  2. 2

    Market size and outlook

    History, the current year and a five-year view with base, low and high cases.

  3. 3

    Segments and regions

    Splits by product, buyer and geography across the US, Europe and MEA.

  4. 4

    Company profiles

    The main players, how they compete and where they are investing.

  5. 5

    Data and method

    Every figure in Excel, with the sources and assumptions behind it.

Editions

Three ways to take the research

Each edition builds on the one before. The data pack gives you the numbers. The full report adds the analysis. The team licence adds the analyst's time and rights for your organisation.

Data pack

$1,450 USD, one-off

Every figure behind the report in one Excel workbook, plus a chart pack and 12 months of updates

  • Excel workbook with every figure, year and unit
  • Source list for every figure
  • CSV export of the same data for your own tools
  • Chart pack: ready-to-paste charts in PNG and editable Excel form
  • Method note: how each figure was selected and checked
  • Free data updates for 12 months

Delivered in 2 working days

Browse reports

Team licence

$4,950 USD, one-off

The full report for up to 10 people in one organisation, with a 45-minute walkthrough with the analyst and a custom cut of the data

  • Everything in the Full report
  • Licence for up to 10 people in one organisation
  • Internal use in decks, memos and board papers, with citation
  • 45-minute walkthrough call with the analyst who wrote it
  • One custom cut of the data, such as a country or segment you name
  • Written answers to follow-up questions for 12 months
  • Priority delivery and an editable copy of the charts

Delivered in 5 working days

Browse reports

Not sure which one

Answer two questions

Full report $3,450

You want the analysis as well as the numbers: the sizing model, the outlook, and the company profiles, with 90 days of written answers from the analyst. The data pack is included.

Choose a report

Frequently asked questions

What can I read before I pay?

Every report page shows the headline figure, key facts and the report contents. You can request a sample before you buy.

What is in the Data pack?

Every figure behind the report in one Excel workbook, plus a chart pack and 12 months of updates. It arrives within 2 working days.

How is the Full report different?

The Full report adds the written analysis: a PDF report, the sizing model in Excel, a five-year outlook with three cases, company profiles, and written answers to your questions for 90 days. The data pack is included.

Can my whole team use a report?

Yes. The Team licence covers up to 10 people in one organisation and includes a 45-minute walkthrough with the analyst who wrote the report, plus one custom cut of the data. For more than 10 people, write to us for a custom licence.

Can I see a sample first?

Yes. Use the sample form on any report page or on the contact page. Tell us which report you are considering and we send an excerpt.

Do you take custom research requests?

We do. Describe the market and the question, and we reply with a scope, a fee and a delivery date before any work starts.

How do I pay, and what happens to VAT?

Checkout runs through our payment provider, which acts as merchant of record. It calculates and collects VAT or sales tax for your country and issues the invoice.