Independent research desk, founded August 2015
Market research, built to your brief.
We research and size markets in the United States, Europe, and the Middle East and Africa. Start from a published report, or ask us to build one for the market you are looking at.
PopularUS Data Center PowerUS GLP-1 Obesity DrugEU E-InvoicingUS Robotaxi
In research since August 2015: 11 years 3 months
- Core
- Adjacent
- Emerging
- Low and high case
How we work
From your question to a finished report
Every project follows the same four stages, whether it starts from a published report or a blank page.
- Step 1
Brief
You tell us the market, the region and the decision the research has to support.
- Step 2
Research
Analysts gather the data from agencies, filings and industry contacts, and check it.
- Step 3
Model
We size the market two ways and build a five-year outlook with written assumptions.
- Step 4
Deliver
You receive the report, the workbook and the model, with time to ask questions.
Method
Sizing a market two ways
We build each market from the top down and from the bottom up, then compare the two before we publish a number.
Top-down
Start from total spend in the sector and narrow it to the part this market can address.
Bottom-up
Count buyers or installed units, then apply adoption, usage and price per unit.
Coverage
Browse by sector
A few of the sectors we publish in. We research markets well beyond these on request.
Market monitor
Headline figures from recent reports
Each card shows the headline number and its trend. Open a report to read the key facts for free.
Inside a report
What the full report contains
The full report is written to be lifted into a board paper or an investment memo, and the workbook behind the charts comes with it.
- The sizing model, with assumptions you can change
- A five-year outlook with the drivers written out
- Profiles of the main companies in the market
- The data pack: an Excel workbook with every figure
- 1
Executive summary
The answer on two pages: size, growth and what drives it.
- 2
Market size and outlook
History, the current year and a five-year view with base, low and high cases.
- 3
Segments and regions
Splits by product, buyer and geography across the US, Europe and MEA.
- 4
Company profiles
The main players, how they compete and where they are investing.
- 5
Data and method
Every figure in Excel, with the sources and assumptions behind it.
Editions
Three ways to take the research
Each edition builds on the one before. The data pack gives you the numbers. The full report adds the analysis. The team licence adds the analyst's time and rights for your organisation.
Data pack
$1,450 USD, one-off
Every figure behind the report in one Excel workbook, plus a chart pack and 12 months of updates
- Excel workbook with every figure, year and unit
- Source list for every figure
- CSV export of the same data for your own tools
- Chart pack: ready-to-paste charts in PNG and editable Excel form
- Method note: how each figure was selected and checked
- Free data updates for 12 months
Delivered in 2 working days
Browse reportsFull report
$3,450 USD, one-off
The complete written report for one user: sizing model, five-year outlook, company profiles and the full data pack, with analyst Q&A for 90 days
- Everything in the Data pack
- Written report as a PDF with an executive summary
- Market sizing model in Excel, with assumptions you can change
- Five-year outlook with base, low and high cases
- Company profiles for the main players
- Segment and regional breakdown where public data allows
- Written answers to your follow-up questions for 90 days
- Free data updates for 12 months
Delivered in 5 working days
Browse reportsTeam licence
$4,950 USD, one-off
The full report for up to 10 people in one organisation, with a 45-minute walkthrough with the analyst and a custom cut of the data
- Everything in the Full report
- Licence for up to 10 people in one organisation
- Internal use in decks, memos and board papers, with citation
- 45-minute walkthrough call with the analyst who wrote it
- One custom cut of the data, such as a country or segment you name
- Written answers to follow-up questions for 12 months
- Priority delivery and an editable copy of the charts
Delivered in 5 working days
Browse reportsNot sure which one
Answer two questions
Data pack $1,450
You want the figures, ready to chart. The workbook holds every number in one place, and the chart pack comes with 12 months of updates.
Choose a reportFull report $3,450
You want the analysis as well as the numbers: the sizing model, the outlook, and the company profiles, with 90 days of written answers from the analyst. The data pack is included.
Choose a reportTeam licence $4,950
Several people will read it, and a walkthrough with the analyst helps. The licence covers up to 10 users and includes a custom cut of the data.
Choose a reportCustom licence
For more than 10 users we agree a licence with you directly. Tell us the report and the team size.
Talk to usFrequently asked questions
What can I read before I pay?
Every report page shows the headline figure, key facts and the report contents. You can request a sample before you buy.
What is in the Data pack?
Every figure behind the report in one Excel workbook, plus a chart pack and 12 months of updates. It arrives within 2 working days.
How is the Full report different?
The Full report adds the written analysis: a PDF report, the sizing model in Excel, a five-year outlook with three cases, company profiles, and written answers to your questions for 90 days. The data pack is included.
Can my whole team use a report?
Yes. The Team licence covers up to 10 people in one organisation and includes a 45-minute walkthrough with the analyst who wrote the report, plus one custom cut of the data. For more than 10 people, write to us for a custom licence.
Can I see a sample first?
Yes. Use the sample form on any report page or on the contact page. Tell us which report you are considering and we send an excerpt.
Do you take custom research requests?
We do. Describe the market and the question, and we reply with a scope, a fee and a delivery date before any work starts.
How do I pay, and what happens to VAT?
Checkout runs through our payment provider, which acts as merchant of record. It calculates and collects VAT or sales tax for your country and issues the invoice.