Japan was the largest outside supplier.
What this market covers
Teas blended with herbs, adaptogens or vitamins to support calm, digestion, sleep or immunity. Consumers buy them as tea bags, loose leaf and ready to drink bottles.
Typical segments
- Herbal wellness teas
- Adaptogen teas
- Detox and digestive teas
- Ready to drink functional tea
Source: Eurostat
Why this market is moving now
- Extra-EU import value rose 50% from 2020 to 2025, a direct read on EU demand for sourced supply.
- Supply is concentrated: one country provided a large share of extra-EU imports in 2025.
Key figures
Each figure names the source it came from. Open the source list below to read the quoted line.
| Figure | Value | Year | Source |
|---|---|---|---|
| The EU imported €144.9 million of products under CN code 090210 (Green tea in immediate packings of <= 3 kg) from outside the EU in 2025. | 144.9 EUR million | 2025 | Eurostat |
| Extra-EU imports of CN 090210 were up 50% in 2025 compared with 2020 (€96.7 million), calculated from Eurostat values. | +50 % since 2020 | 2025 | Eurostat |
| EU exports of CN 090210 to countries outside the EU were worth €63.1 million in 2025. | 63.1 EUR million | 2025 | Eurostat |
| Trade between EU member states in CN 090210 (intra-EU arrivals) came to €165.0 million in 2025. | 165.0 EUR million | 2025 | Eurostat |
| Japan was the largest non-EU supplier of CN 090210 to the EU in 2025, with €58.5 million, or 40% of extra-EU imports. | 58.5 EUR million | 2025 | Eurostat |
| EU exports of CN 090210 to the United States were €5.9 million in 2025. | 5.9 EUR million | 2025 | Eurostat |
| The average value of extra-EU imports of CN 090210 was €12.42 per kilogram in 2025, calculated from Eurostat value and weight. | 12.42 EUR per kg | 2025 | Eurostat |
| Poland was the largest EU exporter of CN 090210 to non-EU countries in 2025, at €24.5 million. | 24.5 EUR million | 2025 | Eurostat |
| The EU had 6,000 enterprises in NACE class C1083 (Processing of tea and coffee) in 2023. | 6,000 enterprises | 2023 | Eurostat |
| EU enterprises in NACE class C1083 had net turnover of €34.00 billion in 2023. | 34.00 EUR billion | 2023 | Eurostat |
| NACE class C1083 employed 82,187 people across the EU in 2023. | 82,187 persons employed | 2023 | Eurostat |
| The US had 1,821 private establishments in NAICS 311920 (Coffee and tea manufacturing) in 2025. | 1,821 establishments | 2025 | U.S. Bureau of Labor Statistics |
| NAICS 311920 employed an average of 29,066 people in US private industry in 2025. | 29,066 jobs | 2025 | U.S. Bureau of Labor Statistics |
| US employment in NAICS 311920 changed by +23% between 2020 (23,644 jobs) and 2025, calculated from BLS figures. | +23 % since 2020 | 2025 | U.S. Bureau of Labor Statistics |
| Average annual pay in US NAICS 311920 was $64,098 in 2025. | 64,098 USD per year | 2025 | U.S. Bureau of Labor Statistics |
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 1
DS-045409, reporter EU27_2020, product 090210, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 144870961
- Figure 2
DS-045409, reporter EU27_2020, product 090210, flow import, 2020 VALUE_IN_EUROS 96747952; 2025 VALUE_IN_EUROS 144870961
- Figure 3
DS-045409, reporter EU27_2020, product 090210, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 63113681
- Figure 4
DS-045409, reporter EU27_2020, product 090210, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 164978058
- Figure 5
DS-045409, reporter EU27_2020, product 090210, partner JP, flow import, 2025, VALUE_IN_EUROS 58510454
- Figure 6
DS-045409, reporter EU27_2020, product 090210, partner US, flow export, 2025, VALUE_IN_EUROS 5900858
- Figure 7
DS-045409, reporter EU27_2020, product 090210, flow import, 2025, VALUE_IN_EUROS 144870961, QUANTITY_IN_100KG 116652
- Figure 1
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 8
DS-045409, reporter PL, product 090210, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 24527328
- Figure 8
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
Quoted lines
- Figure 9
sbs_ovw_act, geo EU27_2020, nace_r2 C1083, indic_sbs ENT_NR, 2023, 6000
- Figure 10
sbs_ovw_act, geo EU27_2020, nace_r2 C1083, indic_sbs NETTUR_MEUR, 2023, 34000
- Figure 11
sbs_ovw_act, geo EU27_2020, nace_r2 C1083, indic_sbs EMP_NR, 2023, 82187
- Figure 9
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 311920, 2025 (2026-11-04)
Quoted lines
- Figure 12
QCEW 2025 annual, US000, private, NAICS 311920, annual_avg_estabs 1821
- Figure 13
QCEW 2025 annual, US000, private, NAICS 311920, annual_avg_emplvl 29066
- Figure 14
QCEW 2020 annual_avg_emplvl 23644; 2025 annual_avg_emplvl 29066
- Figure 15
QCEW 2025 annual, US000, private, NAICS 311920, avg_annual_pay 64098
- Figure 12
Buyers and suppliers
Who buys
- Tea brands
- Grocery retailers
- Online shoppers
Large non-EU suppliers to the EU
What the full report covers
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the European Union market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
Included with the full report
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- Excel data pack
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- Method note and assumptions
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Frequently asked questions
How big is the EU functional tea market?
There is no single official market total. Eurostat trade data shows the EU imported €144.9 million of goods under CN 090210 from outside the EU in 2025 and exported €63.1 million.
Where does the EU import functional tea from?
Japan was the largest non-EU supplier in 2025. Other large suppliers included China, Sri Lanka, United Kingdom.
What is the average import price of functional tea in the EU?
Dividing Eurostat import value by weight gives about €12.42 per kilogram for CN 090210 in 2025.
Which EU countries export the most functional tea?
Poland led EU exports to non-EU countries in 2025, followed by Germany, France.
How many US companies are in the functional tea industry?
BLS counts 1,821 private establishments in NAICS 311920 (Coffee and tea manufacturing), the closest official industry.
How many EU companies are in the functional tea industry?
Eurostat counts 6,000 enterprises in NACE class C1083 (Processing of tea and coffee).
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