China was the largest outside supplier.
What this market covers
Yoga covers classes, studios, apps and gear for exercise and mind body practice. Customers are fitness consumers, studios and wellness retreats.
Typical segments
- Studio classes
- Online yoga
- Teacher training
- Retreats
- Yoga equipment
Source: Eurostat
Why this market is moving now
- Extra-EU import value rose 43% from 2020 to 2025, a direct read on EU demand for sourced supply.
- Supply is concentrated: one country provided a large share of extra-EU imports in 2025.
Key figures
Each figure names the source it came from. Open the source list below to read the quoted line.
| Figure | Value | Year | Source |
|---|---|---|---|
| The EU imported €1.17 billion of products under CN code 95069190 (Articles and equipment for general physical exercise, gymnastics or athletics) from outside the EU in 2025. | 1.17 EUR billion | 2025 | Eurostat |
| Extra-EU imports of CN 95069190 were up 43% in 2025 compared with 2020 (€822.4 million), calculated from Eurostat values. | +43 % since 2020 | 2025 | Eurostat |
| EU exports of CN 95069190 to countries outside the EU were worth €357.9 million in 2025. | 357.9 EUR million | 2025 | Eurostat |
| Trade between EU member states in CN 95069190 (intra-EU arrivals) came to €1.22 billion in 2025. | 1.22 EUR billion | 2025 | Eurostat |
| China was the largest non-EU supplier of CN 95069190 to the EU in 2025, with €966.7 million, or 82% of extra-EU imports. | 966.7 EUR million | 2025 | Eurostat |
| EU exports of CN 95069190 to the United States were €38.9 million in 2025. | 38.9 EUR million | 2025 | Eurostat |
| The average value of extra-EU imports of CN 95069190 was €2.62 per kilogram in 2025, calculated from Eurostat value and weight. | 2.62 EUR per kg | 2025 | Eurostat |
| Italy was the largest EU exporter of CN 95069190 to non-EU countries in 2025, at €65.9 million. | 65.9 EUR million | 2025 | Eurostat |
| The EU had 46,144 enterprises in NACE class R9313 (Fitness facilities) in 2022. | 46,144 enterprises | 2022 | Eurostat |
| EU enterprises in NACE class R9313 had net turnover of €11.00 billion in 2022. | 11.00 EUR billion | 2022 | Eurostat |
| NACE class R9313 employed 222,931 people across the EU in 2022. | 222,931 persons employed | 2022 | Eurostat |
| The US had 46,015 private establishments in NAICS 713940 (Fitness and recreational sports centers) in 2025. | 46,015 establishments | 2025 | U.S. Bureau of Labor Statistics |
| NAICS 713940 employed an average of 679,921 people in US private industry in 2025. | 679,921 jobs | 2025 | U.S. Bureau of Labor Statistics |
| US employment in NAICS 713940 changed by +48% between 2020 (457,886 jobs) and 2025, calculated from BLS figures. | +48 % since 2020 | 2025 | U.S. Bureau of Labor Statistics |
| Average annual pay in US NAICS 713940 was $22,592 in 2025. | 22,592 USD per year | 2025 | U.S. Bureau of Labor Statistics |
| PubMed indexed 948 papers mentioning "yoga" in the title or abstract in 2025. | 948 papers | 2025 | U.S. National Library of Medicine |
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 1
DS-045409, reporter EU27_2020, product 95069190, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 1174610802
- Figure 2
DS-045409, reporter EU27_2020, product 95069190, flow import, 2020 VALUE_IN_EUROS 822384782; 2025 VALUE_IN_EUROS 1174610802
- Figure 3
DS-045409, reporter EU27_2020, product 95069190, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 357855831
- Figure 4
DS-045409, reporter EU27_2020, product 95069190, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 1220509145
- Figure 5
DS-045409, reporter EU27_2020, product 95069190, partner CN, flow import, 2025, VALUE_IN_EUROS 966678118
- Figure 6
DS-045409, reporter EU27_2020, product 95069190, partner US, flow export, 2025, VALUE_IN_EUROS 38906672
- Figure 7
DS-045409, reporter EU27_2020, product 95069190, flow import, 2025, VALUE_IN_EUROS 1174610802, QUANTITY_IN_100KG 4483688
- Figure 1
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 8
DS-045409, reporter IT, product 95069190, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 65869722
- Figure 8
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
Quoted lines
- Figure 9
sbs_ovw_act, geo EU27_2020, nace_r2 R9313, indic_sbs ENT_NR, 2022, 46144
- Figure 10
sbs_ovw_act, geo EU27_2020, nace_r2 R9313, indic_sbs NETTUR_MEUR, 2022, 11000
- Figure 11
sbs_ovw_act, geo EU27_2020, nace_r2 R9313, indic_sbs EMP_NR, 2022, 222931
- Figure 9
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 713940, 2025 (2026-11-04)
Quoted lines
- Figure 12
QCEW 2025 annual, US000, private, NAICS 713940, annual_avg_estabs 46015
- Figure 13
QCEW 2025 annual, US000, private, NAICS 713940, annual_avg_emplvl 679921
- Figure 14
QCEW 2020 annual_avg_emplvl 457886; 2025 annual_avg_emplvl 679921
- Figure 15
QCEW 2025 annual, US000, private, NAICS 713940, avg_annual_pay 22592
- Figure 12
- U.S. National Library of Medicine: PubMed search "yoga"[tiab] AND 2025[dp] (2026-11-04)
Quoted lines
- Figure 16
esearch count 948
- Figure 16
Buyers and suppliers
Who buys
- Individual practitioners
- Yoga studios
- Corporate wellness programmes
Large non-EU suppliers to the EU
What the full report covers
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the European Union market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
Included with the full report
- PDF report, 40 to 60 pages
- Excel data pack
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- Method note and assumptions
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Frequently asked questions
How big is the EU yoga market?
There is no single official market total. Eurostat trade data shows the EU imported €1.17 billion of goods under CN 95069190 from outside the EU in 2025 and exported €357.9 million.
Where does the EU import yoga from?
China was the largest non-EU supplier in 2025. Other large suppliers included United States, Taiwan, United Kingdom.
What is the average import price of yoga in the EU?
Dividing Eurostat import value by weight gives about €2.62 per kilogram for CN 95069190 in 2025.
Which EU countries export the most yoga?
Italy led EU exports to non-EU countries in 2025, followed by Germany, Sweden.
How many US companies are in the yoga industry?
BLS counts 46,015 private establishments in NAICS 713940 (Fitness and recreational sports centers), the closest official industry.
How many EU companies are in the yoga industry?
Eurostat counts 46,144 enterprises in NACE class R9313 (Fitness facilities).
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