Germany is the largest market, with more than 15% of global no-alcohol beer consumption.
Why this market is moving now
- No-alcohol beer volume grew 8% worldwide in 2025 while total beverage alcohol volume fell 2%.
- No-alcohol beer, wine, ready-to-drink and spirits volume is forecast to rise 36% between 2024 and 2029.
- Large brewers report fast growth: AB InBev's no-alcohol beer revenue rose 35% in the third quarter of 2026.
Key figures
Global figures for this market, with the year each one describes. Use Cite to copy a reference to this page.
| Figure | Value | Year | Cite |
|---|---|---|---|
| No-alcohol beer made up 2% of global beer volume in 2025, and its share is expected to reach 4% by 2033. | 2 % of global beer volume | 2025 | |
| Global no-alcohol beer volume grew 8% in 2025. | 8 % volume growth | 2025 | |
| Total beverage alcohol volume fell 2% worldwide in 2025. | -2 % volume change | 2025 | |
| Across 22 markets that make up about 75% of global alcohol volume, no-alcohol beer value grew 12% and volume grew 8% in 2025 on preliminary data. | 12 % value growth (22 markets) | 2025 | |
| Global volume of no-alcohol beer, wine, ready-to-drink and spirits products is forecast to grow 36% between 2024 and 2029, to more than 18 billion servings. | 18 billion servings (more than, 2029 forecast) | 2029 | |
| Germany is the largest no-alcohol beer market in the world, with more than 15% of global consumption, ahead of Japan in second place and the United States in third. | 15 % of global no-alcohol beer consumption (more than) | 2024 | |
| AB InBev's no-alcohol beer revenue rose 35% in the third quarter of 2026. | 35 % revenue growth (quarter) | 2026 | |
| AB InBev's no-alcohol beer portfolio grew revenue 34% in 2025, led by Corona Cero. | 34 % revenue growth | 2025 | |
| Heineken's low and no-alcohol volume grew 12% in the first half of 2026, with Heineken 0.0 volume up 7.2%. | 12 % volume growth (first half) | 2026 | |
| Carlsberg's alcohol-free brew volumes grew 11% on an organic basis in the third quarter of 2026. | 11 % organic volume growth (quarter) | 2026 |
Calculated figures (shares, changes and prices per kilogram) are plain arithmetic on the reported values. Read how we work.
Companies to watch
AB InBev
No-alcohol beer revenue grew 34% in 2025, led by Corona Cero.
Heineken
Owner of Heineken 0.0; low and no-alcohol volume grew 12% in the first half of 2026.
Carlsberg
Alcohol-free brew volumes grew 11% organically in the third quarter of 2026.
Diageo
Owns Guinness 0.0 and the Ritual Zero Proof non-alcoholic spirits brand (
What the full report covers
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the global market - 03Global market size, 2021 to 2025
Historical series and growth rates - 04Countries and regions
Demand, supply and trade by country and region - 05Outlook to 2031
Base, low and high scenarios with stated assumptions - 06Rules, policy and deadlines
Regulation and programmes that change demand - 07Drivers and barriers
What accelerates or slows adoption, by customer segment - 08Prices, costs and margins
Unit economics where public data allows - 09Competitive landscape
8 to 12 company profiles with recent moves - 10Opportunities and risks
For new entrants, suppliers and investors - 11Method and assumptions
How every figure was built
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Frequently asked questions
How big is the global non-alcoholic beer market?
No-alcohol beer made up 2% of global beer volume in 2025. That share is expected to double to 4% by 2033.
How fast is non-alcoholic beer growing worldwide?
Global no-alcohol beer volume grew 8% in 2025. In 22 markets that make up about 75% of global alcohol volume, its value grew 12%. Total beverage alcohol volume fell 2%.
Which countries drink the most non-alcoholic beer?
Germany is the largest no-alcohol beer market, with more than 15% of global consumption. Japan is second and the United States is third.
Who are the largest non-alcoholic beer companies?
AB InBev's no-alcohol beer revenue grew 34% in 2025 and 35% in the third quarter of 2026. Heineken's low and no-alcohol volume grew 12% in the first half of 2026. Carlsberg's alcohol-free brews grew 11% in the third quarter of 2026.
What is the outlook for non-alcoholic drinks?
Global volume of no-alcohol beer, wine, ready-to-drink and spirits products is forecast to grow 36% between 2024 and 2029, to more than 18 billion servings.
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