EU exports to the countries covered were €1.4 million in 2025.
What this market covers
Coffee substitutes are roasted grain, chicory or root drinks that replace coffee. Consumers avoiding caffeine and health food retailers are the main buyers.
Typical segments
- Chicory based
- Roasted grain based
- Mushroom blends
- Instant substitutes
Top importing countries
Customs import value under HS 210130 in each country's latest reported year (in brackets), USD million.
GCC and Africa
Import value by country group, latest reported year per country, USD million.
Source: UN Comtrade
Why this market is moving now
- Import value for the 15 countries reporting every year rose 123% from 2020 to 2024.
- EU exports of the matching CN code to the region rose 166% from 2020 to 2025.
- Demand is concentrated: one country took a large share of the region's reported imports.
About the data
Figures are customs import values (CIF, US dollars) that 19 countries reported to UN Comtrade for HS code 210130 (Roasted chicory and other roasted coffee substitutes, and extracts, essences and). Each country's latest reported year is used: Algeria 2024, Bahrain 2024, Cote d'Ivoire 2025, Egypt 2025, Ethiopia 2023, Ghana 2025, Israel 2025, Jordan 2024, Kenya 2025, Kuwait 2025, Morocco 2025, Nigeria 2024, Oman 2025, Qatar 2024, Saudi Arabia 2025, South Africa 2025, Tanzania 2025, Tunisia 2024, United Arab Emirates 2023.
South Africa reports import values FOB (free on board) rather than CIF.
EU export figures are Eurostat Comext values in euros for CN code 21013011 (Roasted chicory), the code used on the EU page for this market. Shares, changes and per-kilogram values are calculated from these figures. No figure on this page is a forecast.
Key figures
Each figure names the source it came from. Open the source list below to read the quoted line.
| Figure | Value | Year | Source |
|---|---|---|---|
| Customs data from 19 Middle East and Africa countries shows imports of $25.3 million under HS code 210130 (Roasted chicory and other roasted coffee substitutes, and extracts, essences and) in their latest year with data (2025 for 11 countries, 2024 for 6 and 2023 for 2). | 25.3 USD million | 2025 | UN Comtrade |
| Imports under HS 210130 by the 15 countries that reported every year from 2020 to 2024 were up 123% in 2024 compared with 2020, from $8.5 million to $19.1 million, calculated from UN Comtrade values. | +123 % since 2020 | 2024 | UN Comtrade |
| South Africa was the largest importer among the countries covered, with $7.0 million in 2025, or 28% of the total. | 7.0 USD million | 2025 | UN Comtrade |
| Ghana followed with $4.2 million in 2025. | 4.2 USD million | 2025 | UN Comtrade |
| The six GCC (Gulf Cooperation Council) countries accounted for $3.5 million, or 14% of the total, in their latest reported years. | 3.5 USD million | 2025 | UN Comtrade |
| The 11 African countries with data accounted for $19.4 million, or 77% of the total. | 19.4 USD million | 2025 | UN Comtrade |
| The average import value under HS 210130 was $2.07 per kilogram across the 19 countries that reported net weight, calculated from UN Comtrade value and weight. | 2.07 USD per kg | 2025 | UN Comtrade |
| EU exports of CN 21013011 (Roasted chicory) to the 7 Middle East and Africa countries covered were worth €1.4 million in 2025. | 1.4 EUR million | 2025 | Eurostat |
| EU exports of CN 21013011 to these countries were up 166% in 2025 compared with 2020, when they were €540 thousand, calculated from Eurostat values. | +166 % since 2020 | 2025 | Eurostat |
| Tunisia was the largest of these destinations for EU exports of CN 21013011 in 2025, at €972 thousand. | 972 EUR thousand | 2025 | Eurostat |
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- UN Comtrade: UN Comtrade database, annual imports by HS code (public preview API) (2026-11-06)
Quoted lines
- Figure 1
cmdCode=210130 flowCode=M partnerCode=0 primaryValue: ARE2023=1983923; BHR2024=27401; CIV2025=378248; DZA2024=1969583; EGY2025=1426395; ETH2023=13179; GHA2025=4219995; ISR2025=613000; JOR2024=1826072; KEN2025=45700; KWT2025=96536; MAR2025=415144; NGA2024=13439; OMN2025=729636; QAT2024=121523; SAU2025=491039; TUN2024=3851502; TZA2025=13855; ZAF2025=7034635; sum=25270806
- Figure 3
reporterCode 710, period 2025, cmdCode 210130, flowCode M, partnerCode 0, primaryValue 7034635; share of 25270806 = 28%
- Figure 4
reporterCode 288, period 2025, cmdCode 210130, flowCode M, partnerCode 0, primaryValue 4219995
- Figure 5
cmdCode 210130, flowCode M, partnerCode 0, sum of primaryValue for ARE BHR KWT OMN QAT SAU = 3450058; share 14% (shown as 3.5 USD million)
- Figure 6
cmdCode 210130, flowCode M, partnerCode 0, sum of primaryValue for CIV DZA EGY ETH GHA KEN MAR NGA TUN TZA ZAF = 19381676; share 77% (shown as 19.4 USD million)
- Figure 7
cmdCode 210130, flowCode M, partnerCode 0, sum of primaryValue 25270806 / sum of netWgt 12196348 kg = 2.07 USD per kg
- Figure 1
- UN Comtrade: UN Comtrade database, annual imports by HS code (public preview API) (2026-11-06)
Quoted lines
- Figure 2
cmdCode 210130, flowCode M, partnerCode 0, sum of primaryValue for BHR CIV EGY ISR JOR KEN KWT MAR NGA OMN QAT SAU TUN TZA ZAF: 2020 = 8541122; 2024 = 19080144; change +123%
- Figure 2
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-06)
Quoted lines
- Figure 8
DS-045409, reporter EU27_2020, product 21013011, flow export, VALUE_IN_EUROS, 2025: AE=2199; CI=160750; DZ=226102; IL=8879; MA=62127; QA=5600; TN=972049; sum 1437706
- Figure 9
DS-045409, reporter EU27_2020, product 21013011, flow export, VALUE_IN_EUROS, sum over the same partners: 2020 = 539802; 2025 = 1437706; change +166%
- Figure 10
DS-045409, reporter EU27_2020, product 21013011, partner TN, flow export, 2025, VALUE_IN_EUROS 972049
- Figure 8
Buyers and suppliers
Who buys
- Health food retailers
- Caffeine avoiding consumers
- Food manufacturers
EU exports to the largest destinations in the region, 2025
Eurostat Comext, CN 21013011, EUR million.
What the full report covers
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the Middle East and Africa market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
Included with the full report
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- Method note and assumptions
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Frequently asked questions
How big is the Middle East and Africa coffee substitute market?
There is no single official market total. Customs data reported to UN Comtrade shows imports of $25.3 million under HS code 210130 by 19 countries in the region, using the latest year each one reported.
Which Middle East and Africa countries import the most coffee substitute?
South Africa was the largest importer, followed by Ghana and Tunisia.
How do GCC and African imports of coffee substitute compare?
The GCC countries with data took $3.5 million, or 14% of the total, and the African countries with data took $19.4 million, or 77%, each in its latest reported year.
How much coffee substitute does the EU export to the Middle East and Africa?
Eurostat shows EU exports of CN 21013011 to the countries covered of €1.4 million in 2025. Tunisia was the largest destination.
What is the average import price of coffee substitute in the Middle East and Africa?
Dividing UN Comtrade import value by net weight gives about $2.07 per kilogram for HS 210130, across the countries that reported weight.
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