Saudi Arabia was the largest supplier to the main importing countries.
What this market covers
Fruit and vegetable juices sold with no added sugar or water beyond reconstitution. Buyers are households, food service and retailers.
Typical segments
- Orange juice
- Apple juice
- Mixed fruit juice
- Not from concentrate juice
- Vegetable juice
Top importing countries
Customs import value under HS 200912 in each country's latest reported year (in brackets), USD million.
GCC and Africa
Import value by country group, latest reported year per country, USD million.
Source: UN Comtrade
Why this market is moving now
- Import value for the 10 countries reporting every year rose 76% from 2020 to 2025.
- EU exports of the matching CN code to the region rose 173% from 2020 to 2025.
- Demand is concentrated: one country took a large share of the region's reported imports.
About the data
Figures are customs import values (CIF, US dollars) that 18 countries reported to UN Comtrade for HS code 200912 (Orange juice, unfermented, Brix value <= 20 at 20°C, whether or not containing added). Each country's latest reported year is used: Bahrain 2024, Cote d'Ivoire 2025, Egypt 2025, Ethiopia 2022, Ghana 2025, Israel 2025, Jordan 2024, Kenya 2025, Kuwait 2025, Morocco 2025, Nigeria 2025, Oman 2025, Qatar 2024, Saudi Arabia 2025, South Africa 2025, Tanzania 2025, Tunisia 2024, United Arab Emirates 2023.
No import data for this code was available from Algeria.
South Africa reports import values FOB (free on board) rather than CIF.
Supplier figures add up the partner breakdown that the largest importing countries reported for their latest year. Partner areas that the reporters did not specify are left out of the list.
EU export figures are Eurostat Comext values in euros for CN code 20091200 (Orange juice, unfermented, Brix value <= 20 at 20°C, whether or not containing added), the code used on the EU page for this market. Shares, changes and per-kilogram values are calculated from these figures. No figure on this page is a forecast.
Key figures
Each figure names the source it came from. Open the source list below to read the quoted line.
| Figure | Value | Year | Source |
|---|---|---|---|
| Customs data from 18 Middle East and Africa countries shows imports of $21.9 million under HS code 200912 (Orange juice, unfermented, Brix value <= 20 at 20°C, whether or not containing added) in their latest year with data (2025 for 12 countries, 2024 for 4, 2023 for 1 and 2022 for 1). | 21.9 USD million | 2025 | UN Comtrade |
| Imports under HS 200912 by the 10 countries that reported every year from 2020 to 2025 were up 76% in 2025 compared with 2020, from $9.8 million to $17.2 million, calculated from UN Comtrade values. | +76 % since 2020 | 2025 | UN Comtrade |
| Oman was the largest importer among the countries covered, with $8.6 million in 2025, or 39% of the total. | 8.6 USD million | 2025 | UN Comtrade |
| Saudi Arabia followed with $7.0 million in 2025. | 7.0 USD million | 2025 | UN Comtrade |
| The six GCC (Gulf Cooperation Council) countries accounted for $19.9 million, or 91% of the total, in their latest reported years. | 19.9 USD million | 2025 | UN Comtrade |
| The 10 African countries with data accounted for $956 thousand, or 4% of the total. | 956 USD thousand | 2025 | UN Comtrade |
| Saudi Arabia was the largest supplier to the 3 largest importing countries in the region, which took 83% of its reported imports, with $9.1 million, or 50% of their imports under HS 200912 (partner data for each country's latest year). | 9.1 USD million | 2025 | UN Comtrade |
| The average import value under HS 200912 was $0.99 per kilogram across the 18 countries that reported net weight, calculated from UN Comtrade value and weight. | 0.99 USD per kg | 2025 | UN Comtrade |
| EU exports of CN 20091200 (Orange juice, unfermented, Brix value <= 20 at 20°C, whether or not containing added) to the 19 Middle East and Africa countries covered were worth €8.4 million in 2025. | 8.4 EUR million | 2025 | Eurostat |
| EU exports of CN 20091200 to these countries were up 173% in 2025 compared with 2020, when they were €3.1 million, calculated from Eurostat values. | +173 % since 2020 | 2025 | Eurostat |
| Morocco was the largest of these destinations for EU exports of CN 20091200 in 2025, at €3.1 million. | 3.1 EUR million | 2025 | Eurostat |
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- UN Comtrade: UN Comtrade database, annual imports by HS code (public preview API) (2026-11-06)
Quoted lines
- Figure 1
cmdCode=200912 flowCode=M partnerCode=0 primaryValue: ARE2023=1164175; BHR2024=295049; CIV2025=42076; EGY2025=133150; ETH2022=1268; GHA2025=228731; ISR2025=963000; JOR2024=52595; KEN2025=6282; KWT2025=2629871; MAR2025=325206; NGA2025=113129; OMN2025=8571514; QAT2024=268159; SAU2025=6994494; TUN2024=8879; TZA2025=85920; ZAF2025=11373; sum=21894870 (shown as 21.9 USD million)
- Figure 2
cmdCode 200912, flowCode M, partnerCode 0, sum of primaryValue for CIV EGY ISR KEN MAR NGA OMN SAU TZA ZAF: 2020 = 9823265; 2025 = 17246143; change +76%
- Figure 3
reporterCode 512, period 2025, cmdCode 200912, flowCode M, partnerCode 0, primaryValue 8571514; share of 21894870 = 39% (shown as 8.6 USD million)
- Figure 4
reporterCode 682, period 2025, cmdCode 200912, flowCode M, partnerCode 0, primaryValue 6994494 (shown as 7.0 USD million)
- Figure 5
cmdCode 200912, flowCode M, partnerCode 0, sum of primaryValue for ARE BHR KWT OMN QAT SAU = 19923262; share 91%
- Figure 6
cmdCode 200912, flowCode M, partnerCode 0, sum of primaryValue for CIV EGY ETH GHA KEN MAR NGA TUN TZA ZAF = 956013; share 4%
- Figure 8
cmdCode 200912, flowCode M, partnerCode 0, sum of primaryValue 21894870 / sum of netWgt 22208861 kg = 0.99 USD per kg
- Figure 1
- UN Comtrade: UN Comtrade database, annual imports by HS code (public preview API) (2026-11-06)
Quoted lines
- Figure 7
cmdCode 200912, flowCode M, partnerCode 682, primaryValue summed over reporters = 9133902; world 18195879; share 50%
- Figure 7
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-06)
Quoted lines
- Figure 9
DS-045409, reporter EU27_2020, product 20091200, flow export, VALUE_IN_EUROS, 2025: AE=608570; BH=19330; CI=101315; DZ=8; EG=30; ET=26; GH=67773; IL=1318992; JO=82114; KE=39279; KW=17279; MA=3106223; NG=4125; OM=46439; QA=21400; SA=2952198; TN=34; TZ=1; ZA=40336; sum 8425472
- Figure 10
DS-045409, reporter EU27_2020, product 20091200, flow export, VALUE_IN_EUROS, sum over the same partners: 2020 = 3087195; 2025 = 8425472; change +173%
- Figure 11
DS-045409, reporter EU27_2020, product 20091200, partner MA, flow export, 2025, VALUE_IN_EUROS 3106223
- Figure 9
Buyers and suppliers
Who buys
- Grocery retailers
- Food service operators
- Beverage brands
Large suppliers to the countries covered
EU exports to the largest destinations in the region, 2025
Eurostat Comext, CN 20091200, EUR million.
What the full report covers
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the Middle East and Africa market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
Included with the full report
- PDF report, 40 to 60 pages
- Excel data pack
- Ready-to-use charts
- Method note and assumptions
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Frequently asked questions
How big is the Middle East and Africa 100% juice market?
There is no single official market total. Customs data reported to UN Comtrade shows imports of $21.9 million under HS code 200912 by 18 countries in the region, using the latest year each one reported.
Which Middle East and Africa countries import the most 100% juice?
Oman was the largest importer, followed by Saudi Arabia and Kuwait.
Where does the Middle East and Africa import 100% juice from?
Saudi Arabia was the largest supplier to the largest importing countries in the region. Other large suppliers included Kuwait, Spain and the United Arab Emirates.
How do GCC and African imports of 100% juice compare?
The GCC countries with data took $19.9 million, or 91% of the total, and the African countries with data took $956 thousand, or 4%, each in its latest reported year.
How much 100% juice does the EU export to the Middle East and Africa?
Eurostat shows EU exports of CN 20091200 to the countries covered of €8.4 million in 2025. Morocco was the largest destination.
What is the average import price of 100% juice in the Middle East and Africa?
Dividing UN Comtrade import value by net weight gives about $0.99 per kilogram for HS 200912, across the countries that reported weight.
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