Viet Nam was the largest outside supplier.
What this market covers
Drinks made from fruit juice, pulp or flavouring, sold ready to drink or as concentrates. Buyers include retailers, foodservice operators and beverage brands.
Typical segments
- Ready-to-drink juice drinks
- Nectars and juice blends
- Fruit squashes and cordials
- Carbonated fruit drinks
Source: Eurostat
Why this market is moving now
- Extra-EU import value rose 62% from 2020 to 2025, a direct read on EU demand for sourced supply.
- Supply is concentrated: one country provided a large share of extra-EU imports in 2025.
Key figures
Each figure names the source it came from. Open the source list below to read the quoted line.
| Figure | Value | Year | Source |
|---|---|---|---|
| The EU imported €433.6 million of products under CN code 200989 (Juice of fruit or vegetables, unfermented, whether or not containing added sugar or other) from outside the EU in 2025. | 433.6 EUR million | 2025 | Eurostat |
| Extra-EU imports of CN 200989 were up 62% in 2025 compared with 2020 (€267.5 million), calculated from Eurostat values. | +62 % since 2020 | 2025 | Eurostat |
| EU exports of CN 200989 to countries outside the EU were worth €338.1 million in 2025. | 338.1 EUR million | 2025 | Eurostat |
| Trade between EU member states in CN 200989 (intra-EU arrivals) came to €949.4 million in 2025. | 949.4 EUR million | 2025 | Eurostat |
| Viet Nam was the largest non-EU supplier of CN 200989 to the EU in 2025, with €99.5 million, or 23% of extra-EU imports. | 99.5 EUR million | 2025 | Eurostat |
| EU exports of CN 200989 to the United States were €67.1 million in 2025. | 67.1 EUR million | 2025 | Eurostat |
| The average value of extra-EU imports of CN 200989 was €2.40 per kilogram in 2025, calculated from Eurostat value and weight. | 2.40 EUR per kg | 2025 | Eurostat |
| Netherlands was the largest EU exporter of CN 200989 to non-EU countries in 2025, at €66.5 million. | 66.5 EUR million | 2025 | Eurostat |
| The EU had 4,100 enterprises in NACE class C1107 (Manufacture of soft drinks; production of mineral waters and other bottled waters) in 2023. | 4,100 enterprises | 2023 | Eurostat |
| EU enterprises in NACE class C1107 had net turnover of €70.00 billion in 2023. | 70.00 EUR billion | 2023 | Eurostat |
| NACE class C1107 employed 140,000 people across the EU in 2023. | 140,000 persons employed | 2023 | Eurostat |
| The US had 1,450 private establishments in NAICS 312111 (Soft drink manufacturing) in 2025. | 1,450 establishments | 2025 | U.S. Bureau of Labor Statistics |
| NAICS 312111 employed an average of 83,409 people in US private industry in 2025. | 83,409 jobs | 2025 | U.S. Bureau of Labor Statistics |
| US employment in NAICS 312111 changed by +7% between 2020 (78,010 jobs) and 2025, calculated from BLS figures. | +7 % since 2020 | 2025 | U.S. Bureau of Labor Statistics |
| Average annual pay in US NAICS 312111 was $75,762 in 2025. | 75,762 USD per year | 2025 | U.S. Bureau of Labor Statistics |
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 1
DS-045409, reporter EU27_2020, product 200989, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 433649538
- Figure 2
DS-045409, reporter EU27_2020, product 200989, flow import, 2020 VALUE_IN_EUROS 267486024; 2025 VALUE_IN_EUROS 433649538
- Figure 3
DS-045409, reporter EU27_2020, product 200989, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 338068368
- Figure 4
DS-045409, reporter EU27_2020, product 200989, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 949413449
- Figure 5
DS-045409, reporter EU27_2020, product 200989, partner VN, flow import, 2025, VALUE_IN_EUROS 99501414
- Figure 6
DS-045409, reporter EU27_2020, product 200989, partner US, flow export, 2025, VALUE_IN_EUROS 67142094
- Figure 7
DS-045409, reporter EU27_2020, product 200989, flow import, 2025, VALUE_IN_EUROS 433649538, QUANTITY_IN_100KG 1805267
- Figure 1
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 8
DS-045409, reporter NL, product 200989, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 66524373
- Figure 8
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
Quoted lines
- Figure 9
sbs_ovw_act, geo EU27_2020, nace_r2 C1107, indic_sbs ENT_NR, 2023, 4100
- Figure 10
sbs_ovw_act, geo EU27_2020, nace_r2 C1107, indic_sbs NETTUR_MEUR, 2023, 70000
- Figure 11
sbs_ovw_act, geo EU27_2020, nace_r2 C1107, indic_sbs EMP_NR, 2023, 140000
- Figure 9
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 312111, 2025 (2026-11-04)
Quoted lines
- Figure 12
QCEW 2025 annual, US000, private, NAICS 312111, annual_avg_estabs 1450
- Figure 13
QCEW 2025 annual, US000, private, NAICS 312111, annual_avg_emplvl 83409
- Figure 14
QCEW 2020 annual_avg_emplvl 78010; 2025 annual_avg_emplvl 83409
- Figure 15
QCEW 2025 annual, US000, private, NAICS 312111, avg_annual_pay 75762
- Figure 12
Buyers and suppliers
Who buys
- Beverage brands
- Supermarket chains
- Foodservice distributors
Large non-EU suppliers to the EU
What the full report covers
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the European Union market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
Included with the full report
- PDF report, 40 to 60 pages
- Excel data pack
- Ready-to-use charts
- Method note and assumptions
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Frequently asked questions
How big is the EU fruit beverages market?
There is no single official market total. Eurostat trade data shows the EU imported €433.6 million of goods under CN 200989 from outside the EU in 2025 and exported €338.1 million.
Where does the EU import fruit beverages from?
Viet Nam was the largest non-EU supplier in 2025. Other large suppliers included Türkiye, Peru, Ecuador.
What is the average import price of fruit beverages in the EU?
Dividing Eurostat import value by weight gives about €2.40 per kilogram for CN 200989 in 2025.
Which EU countries export the most fruit beverages?
Netherlands led EU exports to non-EU countries in 2025, followed by Poland, Germany.
How many US companies are in the fruit beverages industry?
BLS counts 1,450 private establishments in NAICS 312111 (Soft drink manufacturing), the closest official industry.
How many EU companies are in the fruit beverages industry?
Eurostat counts 4,100 enterprises in NACE class C1107 (Manufacture of soft drinks; production of mineral waters and other bottled waters).
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