Bangladesh was the largest outside supplier.
What this market covers
Trousers cut from denim cloth and sold in many fits and washes for men, women and children. Buyers include fashion retailers, department stores, online shops and consumers.
Typical segments
- Men's jeans
- Women's jeans
- Kids' jeans
- Premium and designer jeans
- Sustainable jeans
Source: Eurostat
Why this market is moving now
- Extra-EU import value rose 40% from 2020 to 2025, a direct read on EU demand for sourced supply.
- Supply is concentrated: one country provided a large share of extra-EU imports in 2025.
Key figures
Each figure names the source it came from. Open the source list below to read the quoted line.
| Figure | Value | Year | Source |
|---|---|---|---|
| The EU imported €2.54 billion of products under CN code 62034231 (Men's or boys' trousers and breeches of cotton denim) from outside the EU in 2025. | 2.54 EUR billion | 2025 | Eurostat |
| Extra-EU imports of CN 62034231 were up 40% in 2025 compared with 2020 (€1.81 billion), calculated from Eurostat values. | +40 % since 2020 | 2025 | Eurostat |
| EU exports of CN 62034231 to countries outside the EU were worth €805.3 million in 2025. | 805.3 EUR million | 2025 | Eurostat |
| Trade between EU member states in CN 62034231 (intra-EU arrivals) came to €3.78 billion in 2025. | 3.78 EUR billion | 2025 | Eurostat |
| Bangladesh was the largest non-EU supplier of CN 62034231 to the EU in 2025, with €855.2 million, or 34% of extra-EU imports. | 855.2 EUR million | 2025 | Eurostat |
| EU exports of CN 62034231 to the United States were €40.2 million in 2025. | 40.2 EUR million | 2025 | Eurostat |
| The average value of extra-EU imports of CN 62034231 was €16.25 per kilogram in 2025, calculated from Eurostat value and weight. | 16.25 EUR per kg | 2025 | Eurostat |
| Germany was the largest EU exporter of CN 62034231 to non-EU countries in 2025, at €311.6 million. | 311.6 EUR million | 2025 | Eurostat |
| The EU had 83,803 enterprises in NACE class C1413 (Manufacture of other outerwear) in 2023. | 83,803 enterprises | 2023 | Eurostat |
| EU enterprises in NACE class C1413 had net turnover of €44.80 billion in 2023. | 44.80 EUR billion | 2023 | Eurostat |
| NACE class C1413 employed 420,000 people across the EU in 2023. | 420,000 persons employed | 2023 | Eurostat |
| The US had 2,474 private establishments in NAICS 315250 (Cut and sew apparel manufacturing (except contractors)) in 2025. | 2,474 establishments | 2025 | U.S. Bureau of Labor Statistics |
| NAICS 315250 employed an average of 42,206 people in US private industry in 2025. | 42,206 jobs | 2025 | U.S. Bureau of Labor Statistics |
| Average annual pay in US NAICS 315250 was $66,822 in 2025. | 66,822 USD per year | 2025 | U.S. Bureau of Labor Statistics |
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 1
DS-045409, reporter EU27_2020, product 62034231, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 2537788347
- Figure 2
DS-045409, reporter EU27_2020, product 62034231, flow import, 2020 VALUE_IN_EUROS 1809850429; 2025 VALUE_IN_EUROS 2537788347
- Figure 3
DS-045409, reporter EU27_2020, product 62034231, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 805326832
- Figure 4
DS-045409, reporter EU27_2020, product 62034231, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 3775070926
- Figure 5
DS-045409, reporter EU27_2020, product 62034231, partner BD, flow import, 2025, VALUE_IN_EUROS 855207347
- Figure 6
DS-045409, reporter EU27_2020, product 62034231, partner US, flow export, 2025, VALUE_IN_EUROS 40198341
- Figure 7
DS-045409, reporter EU27_2020, product 62034231, flow import, 2025, VALUE_IN_EUROS 2537788347, QUANTITY_IN_100KG 1561762
- Figure 1
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 8
DS-045409, reporter DE, product 62034231, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 311555595
- Figure 8
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
Quoted lines
- Figure 9
sbs_ovw_act, geo EU27_2020, nace_r2 C1413, indic_sbs ENT_NR, 2023, 83803
- Figure 10
sbs_ovw_act, geo EU27_2020, nace_r2 C1413, indic_sbs NETTUR_MEUR, 2023, 44800
- Figure 11
sbs_ovw_act, geo EU27_2020, nace_r2 C1413, indic_sbs EMP_NR, 2023, 420000
- Figure 9
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 315250, 2025 (2026-11-04)
Quoted lines
- Figure 12
QCEW 2025 annual, US000, private, NAICS 315250, annual_avg_estabs 2474
- Figure 13
QCEW 2025 annual, US000, private, NAICS 315250, annual_avg_emplvl 42206
- Figure 14
QCEW 2025 annual, US000, private, NAICS 315250, avg_annual_pay 66822
- Figure 12
Buyers and suppliers
Who buys
- Fashion retailers
- Department stores
- Online shoppers
Large non-EU suppliers to the EU
What the full report covers
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the European Union market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
Included with the full report
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- Excel data pack
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- Method note and assumptions
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Frequently asked questions
How big is the EU denim jeans market?
There is no single official market total. Eurostat trade data shows the EU imported €2.54 billion of goods under CN 62034231 from outside the EU in 2025 and exported €805.3 million.
Where does the EU import denim jeans from?
Bangladesh was the largest non-EU supplier in 2025. Other large suppliers included Pakistan, Türkiye, Tunisia.
What is the average import price of denim jeans in the EU?
Dividing Eurostat import value by weight gives about €16.25 per kilogram for CN 62034231 in 2025.
Which EU countries export the most denim jeans?
Germany led EU exports to non-EU countries in 2025, followed by Italy, Netherlands.
How many US companies are in the denim jeans industry?
BLS counts 2,474 private establishments in NAICS 315250 (Cut and sew apparel manufacturing (except contractors)), the closest official industry.
How many EU companies are in the denim jeans industry?
Eurostat counts 83,803 enterprises in NACE class C1413 (Manufacture of other outerwear).
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