What this market covers
Ready to use non alcoholic drinks and concentrates such as tonic, soda and sour mixes that are blended into cocktails. Bars, retailers and home drinkers buy them.
Typical segments
- Tonic and soda mixers
- Juice based mixers
- Bitters and sour mixes
- Ready to pour mixers
Source: Eurostat
Why this market is moving now
- Extra-EU import value moved +32% from 2020 to 2025, a direct read on EU demand for sourced supply.
- Supply is concentrated: one country provided a large share of extra-EU imports in 2025.
- US employment in the core industry shifted +34% since 2020.
Key figures
Each figure names the source it came from. Open the source list below to read the quoted line.
| Figure | Value | Year | Source |
|---|---|---|---|
| The EU imported €1.40 billion of products under CN code 22021000 (Waters, incl. mineral and aerated, with added sugar, sweetener or flavour, for direct) from outside the EU in 2025. | 1.40 EUR billion | 2025 | Eurostat |
| Extra-EU imports of CN 22021000 were up 32% in 2025 compared with 2020 (€1.06 billion), calculated from Eurostat values. | +32 % change | 2025 | Eurostat |
| EU exports of CN 22021000 to countries outside the EU were worth €2.75 billion in 2025. | 2.75 EUR billion | 2025 | Eurostat |
| Trade between EU member states in CN 22021000 (intra-EU arrivals) came to €6.20 billion in 2025. | 6.20 EUR billion | 2025 | Eurostat |
| Switzerland was the largest non-EU supplier of CN 22021000 to the EU in 2025, with €503.4 million, or 36% of extra-EU imports. | 503.4 EUR million | 2025 | Eurostat |
| EU exports of CN 22021000 to the United States were €193.0 million in 2025. | 193.0 EUR million | 2025 | Eurostat |
| The average value of extra-EU imports of CN 22021000 was €1.14 per kilogram in 2025, calculated from Eurostat value and weight. | 1.14 EUR per kg | 2025 | Eurostat |
| Austria was the largest EU exporter of CN 22021000 to non-EU countries in 2025, at €857.0 million. | 857.0 EUR million | 2025 | Eurostat |
| The EU had 4,100 enterprises in NACE class C1107 (Manufacture of soft drinks; production of mineral waters and other bottled waters) in 2023. | 4,100 enterprises | 2023 | Eurostat |
| EU enterprises in NACE class C1107 had net turnover of €70.00 billion in 2023. | 70.00 EUR billion | 2023 | Eurostat |
| NACE class C1107 employed 140,000 people across the EU in 2023. | 140,000 persons employed | 2023 | Eurostat |
| The US had 350 private establishments in NAICS 311930 (Flavoring syrup and concentrate manufacturing) in 2025. | 350 establishments | 2025 | U.S. Bureau of Labor Statistics |
| NAICS 311930 employed an average of 10,118 people in US private industry in 2025. | 10,118 jobs | 2025 | U.S. Bureau of Labor Statistics |
| US employment in NAICS 311930 changed by +34% between 2020 (7,543 jobs) and 2025, calculated from BLS figures. | +34 % change | 2025 | U.S. Bureau of Labor Statistics |
| Average annual pay in US NAICS 311930 was $104,614 in 2025. | 104,614 USD per year | 2025 | U.S. Bureau of Labor Statistics |
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 1
DS-045409, reporter EU27_2020, product 22021000, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 1403705434
- Figure 2
DS-045409, reporter EU27_2020, product 22021000, flow import, 2020 VALUE_IN_EUROS 1060042580; 2025 VALUE_IN_EUROS 1403705434
- Figure 3
DS-045409, reporter EU27_2020, product 22021000, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 2748247428
- Figure 4
DS-045409, reporter EU27_2020, product 22021000, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 6202141712
- Figure 5
DS-045409, reporter EU27_2020, product 22021000, partner CH, flow import, 2025, VALUE_IN_EUROS 503414932
- Figure 6
DS-045409, reporter EU27_2020, product 22021000, partner US, flow export, 2025, VALUE_IN_EUROS 193049657
- Figure 7
DS-045409, reporter EU27_2020, product 22021000, flow import, 2025, VALUE_IN_EUROS 1403705434, QUANTITY_IN_100KG 12296126
- Figure 1
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 8
DS-045409, reporter AT, product 22021000, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 856956651
- Figure 8
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
Quoted lines
- Figure 9
sbs_ovw_act, geo EU27_2020, nace_r2 C1107, indic_sbs ENT_NR, 2023, 4100
- Figure 10
sbs_ovw_act, geo EU27_2020, nace_r2 C1107, indic_sbs NETTUR_MEUR, 2023, 70000
- Figure 11
sbs_ovw_act, geo EU27_2020, nace_r2 C1107, indic_sbs EMP_NR, 2023, 140000
- Figure 9
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 311930, 2025 (2026-11-04)
Quoted lines
- Figure 12
QCEW 2025 annual, US000, private, NAICS 311930, annual_avg_estabs 350
- Figure 13
QCEW 2025 annual, US000, private, NAICS 311930, annual_avg_emplvl 10118
- Figure 14
QCEW 2020 annual_avg_emplvl 7543; 2025 annual_avg_emplvl 10118
- Figure 15
QCEW 2025 annual, US000, private, NAICS 311930, avg_annual_pay 104614
- Figure 12
Buyers and suppliers
Who buys
- Bars and restaurants
- Retail stores
- Online shoppers
Large non-EU suppliers to the EU
What the full report covers
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the European Union market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
Included with the full report
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- Method note and assumptions
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Frequently asked questions
How big is the EU cocktail mixers market?
There is no single official market total. Eurostat trade data shows the EU imported €1.40 billion of goods under CN 22021000 from outside the EU in 2025 and exported €2.75 billion.
Where does the EU import cocktail mixers from?
Switzerland was the largest non-EU supplier in 2025. Other large suppliers included United Kingdom, Serbia, Türkiye.
What is the average import price of cocktail mixers in the EU?
Dividing Eurostat import value by weight gives about €1.14 per kilogram for CN 22021000 in 2025.
Which EU countries export the most cocktail mixers?
Austria led EU exports to non-EU countries in 2025, followed by Netherlands, Italy.
How many US companies are in the cocktail mixers industry?
BLS counts 350 private establishments in NAICS 311930 (Flavoring syrup and concentrate manufacturing), the closest official industry.
How many EU companies are in the cocktail mixers industry?
Eurostat counts 4,100 enterprises in NACE class C1107 (Manufacture of soft drinks; production of mineral waters and other bottled waters).
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