What this market covers
Low energy Bluetooth transmitters used for indoor positioning, proximity messages and asset tracking. Buyers are retailers, venues, hospitals and logistics firms.
Typical segments
- Proximity beacons
- Indoor navigation beacons
- Asset tags
- Wearable beacons
Source: Eurostat
Why this market is moving now
- Extra-EU import value moved +17% from 2020 to 2025, a direct read on EU demand for sourced supply.
- Supply is concentrated: one country provided a large share of extra-EU imports in 2025.
- US employment in the core industry shifted -4% since 2020.
Key figures
Each figure names the source it came from. Open the source list below to read the quoted line.
| Figure | Value | Year | Source |
|---|---|---|---|
| The EU imported €32.41 billion of products under CN code 85176200 (Machines for the reception, conversion and transmission or regeneration of voice, images) from outside the EU in 2025. | 32.41 EUR billion | 2025 | Eurostat |
| Extra-EU imports of CN 85176200 were up 17% in 2025 compared with 2020 (€27.81 billion), calculated from Eurostat values. | +17 % change | 2025 | Eurostat |
| EU exports of CN 85176200 to countries outside the EU were worth €17.02 billion in 2025. | 17.02 EUR billion | 2025 | Eurostat |
| Trade between EU member states in CN 85176200 (intra-EU arrivals) came to €30.36 billion in 2025. | 30.36 EUR billion | 2025 | Eurostat |
| China was the largest non-EU supplier of CN 85176200 to the EU in 2025, with €10.27 billion, or 32% of extra-EU imports. | 10.27 EUR billion | 2025 | Eurostat |
| EU exports of CN 85176200 to the United States were €3.34 billion in 2025. | 3.34 EUR billion | 2025 | Eurostat |
| The average value of extra-EU imports of CN 85176200 was €188.88 per kilogram in 2025, calculated from Eurostat value and weight. | 188.88 EUR per kg | 2025 | Eurostat |
| Netherlands was the largest EU exporter of CN 85176200 to non-EU countries in 2025, at €7.40 billion. | 7.40 EUR billion | 2025 | Eurostat |
| The EU had 4,490 enterprises in NACE class C2630 (Manufacture of communication equipment) in 2022. | 4,490 enterprises | 2022 | Eurostat |
| EU enterprises in NACE class C2630 had net turnover of €38.63 billion in 2023. | 38.63 EUR billion | 2023 | Eurostat |
| NACE class C2630 employed 110,000 people across the EU in 2023. | 110,000 persons employed | 2023 | Eurostat |
| The US had 1,653 private establishments in NAICS 334220 (Radio and television broadcasting and wireless communications equipment manufacturing) in 2025. | 1,653 establishments | 2025 | U.S. Bureau of Labor Statistics |
| NAICS 334220 employed an average of 48,716 people in US private industry in 2025. | 48,716 jobs | 2025 | U.S. Bureau of Labor Statistics |
| US employment in NAICS 334220 changed by -4% between 2020 (50,936 jobs) and 2025, calculated from BLS figures. | -4 % change | 2025 | U.S. Bureau of Labor Statistics |
| Average annual pay in US NAICS 334220 was $134,294 in 2025. | 134,294 USD per year | 2025 | U.S. Bureau of Labor Statistics |
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 1
DS-045409, reporter EU27_2020, product 85176200, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 32407602417
- Figure 2
DS-045409, reporter EU27_2020, product 85176200, flow import, 2020 VALUE_IN_EUROS 27808374814; 2025 VALUE_IN_EUROS 32407602417
- Figure 3
DS-045409, reporter EU27_2020, product 85176200, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 17021042089
- Figure 4
DS-045409, reporter EU27_2020, product 85176200, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 30357720915
- Figure 5
DS-045409, reporter EU27_2020, product 85176200, partner CN, flow import, 2025, VALUE_IN_EUROS 10266859612
- Figure 6
DS-045409, reporter EU27_2020, product 85176200, partner US, flow export, 2025, VALUE_IN_EUROS 3341198500
- Figure 7
DS-045409, reporter EU27_2020, product 85176200, flow import, 2025, VALUE_IN_EUROS 32407602417, QUANTITY_IN_100KG 1715815
- Figure 1
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 8
DS-045409, reporter NL, product 85176200, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 7402695994
- Figure 8
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
Quoted lines
- Figure 9
sbs_ovw_act, geo EU27_2020, nace_r2 C2630, indic_sbs ENT_NR, 2022, 4490
- Figure 10
sbs_ovw_act, geo EU27_2020, nace_r2 C2630, indic_sbs NETTUR_MEUR, 2023, 38627
- Figure 11
sbs_ovw_act, geo EU27_2020, nace_r2 C2630, indic_sbs EMP_NR, 2023, 110000
- Figure 9
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 334220, 2025 (2026-11-04)
Quoted lines
- Figure 12
QCEW 2025 annual, US000, private, NAICS 334220, annual_avg_estabs 1653
- Figure 13
QCEW 2025 annual, US000, private, NAICS 334220, annual_avg_emplvl 48716
- Figure 14
QCEW 2020 annual_avg_emplvl 50936; 2025 annual_avg_emplvl 48716
- Figure 15
QCEW 2025 annual, US000, private, NAICS 334220, avg_annual_pay 134294
- Figure 12
Buyers and suppliers
Who buys
- Retailers
- Venues and campuses
- Logistics firms
Large non-EU suppliers to the EU
What the full report covers
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the European Union market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
Included with the full report
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- Method note and assumptions
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Frequently asked questions
How big is the EU bluetooth beacons market?
There is no single official market total. Eurostat trade data shows the EU imported €32.41 billion of goods under CN 85176200 from outside the EU in 2025 and exported €17.02 billion.
Where does the EU import bluetooth beacons from?
China was the largest non-EU supplier in 2025. Other large suppliers included Viet Nam, Taiwan, United States.
What is the average import price of bluetooth beacons in the EU?
Dividing Eurostat import value by weight gives about €188.88 per kilogram for CN 85176200 in 2025.
Which EU countries export the most bluetooth beacons?
Netherlands led EU exports to non-EU countries in 2025, followed by Germany, Sweden.
How many US companies are in the bluetooth beacons industry?
BLS counts 1,653 private establishments in NAICS 334220 (Radio and television broadcasting and wireless communications equipment manufacturing), the closest official industry.
How many EU companies are in the bluetooth beacons industry?
Eurostat counts 4,490 enterprises in NACE class C2630 (Manufacture of communication equipment).
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