+56 % change
Extra-EU imports of CN 19059055 were up 56% in 2025 compared with 2020 (€156.8 million), calculated from Eurostat values.
Eurostat670.3 EUR million
EU exports of CN 19059055 to countries outside the EU were worth €670.3 million in 2025.
Eurostat1.70 EUR billion
Trade between EU member states in CN 19059055 (intra-EU arrivals) came to €1.70 billion in 2025.
EurostatSource: Eurostat
Why this market is moving now
- Extra-EU import value moved +56% from 2020 to 2025, a direct read on EU demand for sourced supply.
- Supply is concentrated: one country provided a large share of extra-EU imports in 2025.
- US employment in the core industry shifted +14% since 2020.
What this market covers
Snacks marketed as lower in sugar, salt or fat, or higher in protein, fibre and whole ingredients. Health conscious shoppers buy them from stores and online.
Typical segments
- Baked and popped snacks
- Protein snacks
- Nut and seed snacks
- Fruit based snacks
Who buys
- Supermarkets
- Online shoppers
- Convenience stores
Largest non-EU suppliers to the EU
| Country | Import value |
|---|---|
| United Kingdom | 100.9 EUR million |
| Thailand | 34.8 EUR million |
| China | 22.1 EUR million |
| Türkiye | 15.3 EUR million |
| North Macedonia | 12.5 EUR million |
| Serbia | 8.1 EUR million |
Key figures
Each figure links to the page it came from.
| Figure | Value | Year | Source |
|---|---|---|---|
| The EU imported €245.3 million of products under CN code 19059055 (Extruded or expanded products, savoury or salted) from outside the EU in 2025. | 245.3 EUR million | 2025 | Eurostat |
| Extra-EU imports of CN 19059055 were up 56% in 2025 compared with 2020 (€156.8 million), calculated from Eurostat values. | +56 % change | 2025 | Eurostat |
| EU exports of CN 19059055 to countries outside the EU were worth €670.3 million in 2025. | 670.3 EUR million | 2025 | Eurostat |
| Trade between EU member states in CN 19059055 (intra-EU arrivals) came to €1.70 billion in 2025. | 1.70 EUR billion | 2025 | Eurostat |
| United Kingdom was the largest non-EU supplier of CN 19059055 to the EU in 2025, with €100.9 million, or 41% of extra-EU imports. | 100.9 EUR million | 2025 | Eurostat |
| EU exports of CN 19059055 to the United States were €24.3 million in 2025. | 24.3 EUR million | 2025 | Eurostat |
| The average value of extra-EU imports of CN 19059055 was €4.33 per kilogram in 2025, calculated from Eurostat value and weight. | 4.33 EUR per kg | 2025 | Eurostat |
| Belgium was the largest EU exporter of CN 19059055 to non-EU countries in 2025, at €204.6 million. | 204.6 EUR million | 2025 | Eurostat |
| The EU had 14,500 enterprises in NACE class C1089 (Manufacture of other food products n.e.c.) in 2023. | 14,500 enterprises | 2023 | Eurostat |
| NACE class C1089 employed 167,970 people across the EU in 2023. | 167,970 persons employed | 2023 | Eurostat |
| The US had 867 private establishments in NAICS 311919 (Other snack food manufacturing) in 2025. | 867 establishments | 2025 | U.S. Bureau of Labor Statistics |
| NAICS 311919 employed an average of 49,553 people in US private industry in 2025. | 49,553 jobs | 2025 | U.S. Bureau of Labor Statistics |
| US employment in NAICS 311919 changed by +14% between 2020 (43,281 jobs) and 2025, calculated from BLS figures. | +14 % change | 2025 | U.S. Bureau of Labor Statistics |
| Average annual pay in US NAICS 311919 was $66,025 in 2025. | 66,025 USD per year | 2025 | U.S. Bureau of Labor Statistics |
What the full report covers
- 1
Executive summary
The answer on two pages: size, growth and what drives it.
- 2
Market size and outlook
History, the current year and a five-year view with base, low and high cases.
- 3
Segments and regions
Splits by product, buyer and geography across the US, Europe and MEA.
- 4
Company profiles
The main players, how they compete and where they are investing.
- 5
Data and method
Every figure in Excel, with the sources and assumptions behind it.
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the European Union market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
Included with the full report
- PDF report, 40 to 60 pages
- Excel data pack
- Ready-to-use charts
- Method note and assumptions
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Frequently asked questions
How big is the EU better for you snacks market?
There is no single official market total. Eurostat trade data shows the EU imported €245.3 million of goods under CN 19059055 from outside the EU in 2025 and exported €670.3 million.
Where does the EU import better for you snacks from?
United Kingdom was the largest non-EU supplier in 2025. The next largest were Thailand, China, Türkiye.
What is the average import price of better for you snacks in the EU?
Dividing Eurostat import value by weight gives about €4.33 per kilogram for CN 19059055 in 2025.
Which EU countries export the most better for you snacks?
Belgium led EU exports to non-EU countries in 2025, followed by Poland, Spain.
How many US companies are in the better for you snacks industry?
BLS counts 867 private establishments in NAICS 311919 (Other snack food manufacturing), the closest official industry.
How many EU companies are in the better for you snacks industry?
Eurostat counts 14,500 enterprises in NACE class C1089 (Manufacture of other food products n.e.c.).
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 19059055, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 245320046
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 19059055, flow import, 2020 VALUE_IN_EUROS 156844700; 2025 VALUE_IN_EUROS 245320046
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 19059055, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 670337548
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 19059055, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 1702216824
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 19059055, partner GB, flow import, 2025, VALUE_IN_EUROS 100936515
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 19059055, partner US, flow export, 2025, VALUE_IN_EUROS 24328608
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 19059055, flow import, 2025, VALUE_IN_EUROS 245320046, QUANTITY_IN_100KG 567017
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter BE, product 19059055, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 204587939
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
sbs_ovw_act, geo EU27_2020, nace_r2 C1089, indic_sbs ENT_NR, 2023, 14500
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
sbs_ovw_act, geo EU27_2020, nace_r2 C1089, indic_sbs EMP_NR, 2023, 167970
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 311919, 2025 (2026-11-04)
QCEW 2025 annual, US000, private, NAICS 311919, annual_avg_estabs 867
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 311919, 2025 (2026-11-04)
QCEW 2025 annual, US000, private, NAICS 311919, annual_avg_emplvl 49553
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 311919, 2025 (2026-11-04)
QCEW 2020 annual_avg_emplvl 43281; 2025 annual_avg_emplvl 49553
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 311919, 2025 (2026-11-04)
QCEW 2025 annual, US000, private, NAICS 311919, avg_annual_pay 66025
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