What this market covers
Strawberries, blueberries, raspberries and related soft fruit sold fresh, frozen and processed. Supermarkets, food makers and juice brands buy them.
Typical segments
- Strawberries
- Blueberries
- Raspberries
- Blackberries
- Cranberries
Source: Eurostat
Why this market is moving now
- Extra-EU import value moved -29% from 2020 to 2025, a direct read on EU demand for sourced supply.
- Supply is concentrated: one country provided a large share of extra-EU imports in 2025.
- US employment in the core industry shifted -1% since 2020.
Key figures
Each figure names the source it came from. Open the source list below to read the quoted line.
| Figure | Value | Year | Source |
|---|---|---|---|
| The EU imported €79.9 million of products under CN code 08101000 (Fresh strawberries) from outside the EU in 2025. | 79.9 EUR million | 2025 | Eurostat |
| Extra-EU imports of CN 08101000 were down 29% in 2025 compared with 2020 (€112.1 million), calculated from Eurostat values. | -29 % change | 2025 | Eurostat |
| EU exports of CN 08101000 to countries outside the EU were worth €464.2 million in 2025. | 464.2 EUR million | 2025 | Eurostat |
| Trade between EU member states in CN 08101000 (intra-EU arrivals) came to €1.56 billion in 2025. | 1.56 EUR billion | 2025 | Eurostat |
| Egypt was the largest non-EU supplier of CN 08101000 to the EU in 2025, with €35.3 million, or 44% of extra-EU imports. | 35.3 EUR million | 2025 | Eurostat |
| EU exports of CN 08101000 to the United States were €560 thousand in 2025. | 560 EUR thousand | 2025 | Eurostat |
| The average value of extra-EU imports of CN 08101000 was €4.21 per kilogram in 2025, calculated from Eurostat value and weight. | 4.21 EUR per kg | 2025 | Eurostat |
| Spain was the largest EU exporter of CN 08101000 to non-EU countries in 2025, at €193.0 million. | 193.0 EUR million | 2025 | Eurostat |
| The EU had 9,934 enterprises in NACE class C1039 (Other processing and preserving of fruit and vegetables) in 2023. | 9,934 enterprises | 2023 | Eurostat |
| EU enterprises in NACE class C1039 had net turnover of €64.80 billion in 2023. | 64.80 EUR billion | 2023 | Eurostat |
| NACE class C1039 employed 208,500 people across the EU in 2023. | 208,500 persons employed | 2023 | Eurostat |
| The US had 927 private establishments in NAICS 111334 (Berry (except strawberry) farming) in 2025. | 927 establishments | 2025 | U.S. Bureau of Labor Statistics |
| NAICS 111334 employed an average of 20,434 people in US private industry in 2025. | 20,434 jobs | 2025 | U.S. Bureau of Labor Statistics |
| US employment in NAICS 111334 changed by -1% between 2020 (20,664 jobs) and 2025, calculated from BLS figures. | -1 % change | 2025 | U.S. Bureau of Labor Statistics |
| Average annual pay in US NAICS 111334 was $38,490 in 2025. | 38,490 USD per year | 2025 | U.S. Bureau of Labor Statistics |
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 1
DS-045409, reporter EU27_2020, product 08101000, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 79887528
- Figure 2
DS-045409, reporter EU27_2020, product 08101000, flow import, 2020 VALUE_IN_EUROS 112145860; 2025 VALUE_IN_EUROS 79887528
- Figure 3
DS-045409, reporter EU27_2020, product 08101000, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 464196801
- Figure 4
DS-045409, reporter EU27_2020, product 08101000, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 1557717828
- Figure 5
DS-045409, reporter EU27_2020, product 08101000, partner EG, flow import, 2025, VALUE_IN_EUROS 35282375
- Figure 6
DS-045409, reporter EU27_2020, product 08101000, partner US, flow export, 2025, VALUE_IN_EUROS 559733
- Figure 7
DS-045409, reporter EU27_2020, product 08101000, flow import, 2025, VALUE_IN_EUROS 79887528, QUANTITY_IN_100KG 189592
- Figure 1
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 8
DS-045409, reporter ES, product 08101000, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 192951907
- Figure 8
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
Quoted lines
- Figure 9
sbs_ovw_act, geo EU27_2020, nace_r2 C1039, indic_sbs ENT_NR, 2023, 9934
- Figure 10
sbs_ovw_act, geo EU27_2020, nace_r2 C1039, indic_sbs NETTUR_MEUR, 2023, 64803
- Figure 11
sbs_ovw_act, geo EU27_2020, nace_r2 C1039, indic_sbs EMP_NR, 2023, 208500
- Figure 9
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 111334, 2025 (2026-11-04)
Quoted lines
- Figure 12
QCEW 2025 annual, US000, private, NAICS 111334, annual_avg_estabs 927
- Figure 13
QCEW 2025 annual, US000, private, NAICS 111334, annual_avg_emplvl 20434
- Figure 14
QCEW 2020 annual_avg_emplvl 20664; 2025 annual_avg_emplvl 20434
- Figure 15
QCEW 2025 annual, US000, private, NAICS 111334, avg_annual_pay 38490
- Figure 12
Buyers and suppliers
Who buys
- Supermarkets
- Food manufacturers
- Juice and dairy brands
Large non-EU suppliers to the EU
What the full report covers
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the European Union market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
Included with the full report
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- Method note and assumptions
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Frequently asked questions
How big is the EU berry market?
There is no single official market total. Eurostat trade data shows the EU imported €79.9 million of goods under CN 08101000 from outside the EU in 2025 and exported €464.2 million.
Where does the EU import berry from?
Egypt was the largest non-EU supplier in 2025. Other large suppliers included Morocco, Albania, United Kingdom.
What is the average import price of berry in the EU?
Dividing Eurostat import value by weight gives about €4.21 per kilogram for CN 08101000 in 2025.
Which EU countries export the most berry?
Spain led EU exports to non-EU countries in 2025, followed by Netherlands, Belgium.
How many US companies are in the berry industry?
BLS counts 927 private establishments in NAICS 111334 (Berry (except strawberry) farming), the closest official industry.
How many EU companies are in the berry industry?
Eurostat counts 9,934 enterprises in NACE class C1039 (Other processing and preserving of fruit and vegetables).
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