+163 % change
Extra-EU imports of CN 95043010 were up 163% in 2025 compared with 2020 (€64.3 million), calculated from Eurostat values.
Eurostat474.5 EUR million
EU exports of CN 95043010 to countries outside the EU were worth €474.5 million in 2025.
Eurostat277.3 EUR million
Trade between EU member states in CN 95043010 (intra-EU arrivals) came to €277.3 million in 2025.
EurostatSource: Eurostat
Why this market is moving now
- Extra-EU import value moved +163% from 2020 to 2025, a direct read on EU demand for sourced supply.
- Supply is concentrated: one country provided a large share of extra-EU imports in 2025.
- US employment in the core industry shifted +94% since 2020.
What this market covers
Coin or card operated games such as arcade video games, claw machines, pinball and redemption games. Operators place them in arcades, malls, bars and family centers.
Typical segments
- Video arcade games
- Redemption games
- Claw and prize machines
- Pinball machines
Who buys
- Arcade operators
- Entertainment centers
- Shopping malls
Largest non-EU suppliers to the EU
| Country | Import value |
|---|---|
| China | 61.5 EUR million |
| United States from 1995 -> 2000) | 60.7 EUR million |
| Taiwan | 13.2 EUR million |
| Viet Nam | 5.0 EUR million |
| North Macedonia | 4.9 EUR million |
| United Kingdom | 4.3 EUR million |
Key figures
Each figure links to the page it came from.
| Figure | Value | Year | Source |
|---|---|---|---|
| The EU imported €169.0 million of products under CN code 95043010 (Games with screen, operated by coins, banknotes, bank cards, tokens or by other means of) from outside the EU in 2025. | 169.0 EUR million | 2025 | Eurostat |
| Extra-EU imports of CN 95043010 were up 163% in 2025 compared with 2020 (€64.3 million), calculated from Eurostat values. | +163 % change | 2025 | Eurostat |
| EU exports of CN 95043010 to countries outside the EU were worth €474.5 million in 2025. | 474.5 EUR million | 2025 | Eurostat |
| Trade between EU member states in CN 95043010 (intra-EU arrivals) came to €277.3 million in 2025. | 277.3 EUR million | 2025 | Eurostat |
| China was the largest non-EU supplier of CN 95043010 to the EU in 2025, with €61.5 million, or 36% of extra-EU imports. | 61.5 EUR million | 2025 | Eurostat |
| EU exports of CN 95043010 to the United States were €46.0 million in 2025. | 46.0 EUR million | 2025 | Eurostat |
| The average value of extra-EU imports of CN 95043010 was €22.48 per kilogram in 2025, calculated from Eurostat value and weight. | 22.48 EUR per kg | 2025 | Eurostat |
| Spain was the largest EU exporter of CN 95043010 to non-EU countries in 2025, at €125.9 million. | 125.9 EUR million | 2025 | Eurostat |
| The EU had 149,669 enterprises in NACE class R9329 (Other amusement and recreation activities) in 2023. | 149,669 enterprises | 2023 | Eurostat |
| EU enterprises in NACE class R9329 had net turnover of €20.00 billion in 2023. | 20.00 EUR billion | 2023 | Eurostat |
| NACE class R9329 employed 309,000 people across the EU in 2023. | 309,000 persons employed | 2023 | Eurostat |
| The US had 2,901 private establishments in NAICS 713120 (Amusement arcades) in 2025. | 2,901 establishments | 2025 | U.S. Bureau of Labor Statistics |
| NAICS 713120 employed an average of 36,053 people in US private industry in 2025. | 36,053 jobs | 2025 | U.S. Bureau of Labor Statistics |
| US employment in NAICS 713120 changed by +94% between 2020 (18,548 jobs) and 2025, calculated from BLS figures. | +94 % change | 2025 | U.S. Bureau of Labor Statistics |
| Average annual pay in US NAICS 713120 was $24,165 in 2025. | 24,165 USD per year | 2025 | U.S. Bureau of Labor Statistics |
What the full report covers
- 1
Executive summary
The answer on two pages: size, growth and what drives it.
- 2
Market size and outlook
History, the current year and a five-year view with base, low and high cases.
- 3
Segments and regions
Splits by product, buyer and geography across the US, Europe and MEA.
- 4
Company profiles
The main players, how they compete and where they are investing.
- 5
Data and method
Every figure in Excel, with the sources and assumptions behind it.
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the European Union market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
Included with the full report
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- Excel data pack
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- Method note and assumptions
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Frequently asked questions
How big is the EU amusement machine market?
There is no single official market total. Eurostat trade data shows the EU imported €169.0 million of goods under CN 95043010 from outside the EU in 2025 and exported €474.5 million.
Where does the EU import amusement machine from?
China was the largest non-EU supplier in 2025. The next largest were United States from 1995 -> 2000), Taiwan, Viet Nam.
What is the average import price of amusement machine in the EU?
Dividing Eurostat import value by weight gives about €22.48 per kilogram for CN 95043010 in 2025.
Which EU countries export the most amusement machine?
Spain led EU exports to non-EU countries in 2025, followed by Bulgaria, Austria.
How many US companies are in the amusement machine industry?
BLS counts 2,901 private establishments in NAICS 713120 (Amusement arcades), the closest official industry.
How many EU companies are in the amusement machine industry?
Eurostat counts 149,669 enterprises in NACE class R9329 (Other amusement and recreation activities).
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 95043010, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 169036838
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 95043010, flow import, 2020 VALUE_IN_EUROS 64267042; 2025 VALUE_IN_EUROS 169036838
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 95043010, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 474546863
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 95043010, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 277273052
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 95043010, partner CN, flow import, 2025, VALUE_IN_EUROS 61533924
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 95043010, partner US, flow export, 2025, VALUE_IN_EUROS 46029472
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 95043010, flow import, 2025, VALUE_IN_EUROS 169036838, QUANTITY_IN_100KG 75200
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter ES, product 95043010, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 125917062
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
sbs_ovw_act, geo EU27_2020, nace_r2 R9329, indic_sbs ENT_NR, 2023, 149669
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
sbs_ovw_act, geo EU27_2020, nace_r2 R9329, indic_sbs NETTUR_MEUR, 2023, 20000
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
sbs_ovw_act, geo EU27_2020, nace_r2 R9329, indic_sbs EMP_NR, 2023, 309000
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 713120, 2025 (2026-11-04)
QCEW 2025 annual, US000, private, NAICS 713120, annual_avg_estabs 2901
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 713120, 2025 (2026-11-04)
QCEW 2025 annual, US000, private, NAICS 713120, annual_avg_emplvl 36053
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 713120, 2025 (2026-11-04)
QCEW 2020 annual_avg_emplvl 18548; 2025 annual_avg_emplvl 36053
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 713120, 2025 (2026-11-04)
QCEW 2025 annual, US000, private, NAICS 713120, avg_annual_pay 24165
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